LocalBusiness Schema Guide for Local SEO

Local SEO

LocalBusiness schema describes a real local entity: name, address, phone, opening hours, URL, service area, and sometimes geo coordinates. It helps search engines connect website content to a physical or service-area business.

Why this matters

LocalBusiness schema is strongest when it matches visible details. It should clarify the business, not invent signals that users cannot verify on the page.

If you want to see the issue on a real page, start with the related VisRank landing page: Check LocalBusiness schema.

What to check first

• Schema type matches the business category where practical.
• name, url, telephone, address, and openingHours are accurate.
• areaServed is used for service-area businesses.
• sameAs links support entity identity.
• Contact page and footer show matching details.

Fix priority

1. Start with the simplest truthful LocalBusiness schema.
2. Add opening hours only when they are current.
3. Use PostalAddress fields instead of one messy string.
4. Validate schema after deployment and after CMS edits.

Common mistakes

• Adding a fake address for a service-area business.
• Using LocalBusiness schema for a purely online SaaS product.
• Letting schema say open 24/7 when the page says otherwise.
• Copying schema from another business.

Quick FAQ

Next step

Run the relevant audit, fix the highest-impact blocker first, then rescan the page after deployment. That gives you a measurable baseline instead of a one-off checklist.

Check LocalBusiness schema