SEO Report Examples
See what VisRank audit results look like across different website types and score ranges. Three examples: excellent, average, and poor.
Well-optimised SaaS homepage
Scores
Passing checks
- Title: 52 chars, includes target keyword
- Meta description: 148 chars
- Canonical tag present
- SoftwareApplication + Organization + FAQPage JSON-LD
- All 7 security headers configured
- robots.txt and sitemap.xml present
- HTML lang="en" present
- OpenGraph title, description, and image
Failing checks
- LocalBusiness schema absent (non-physical product, low impact)
- Google Maps embed absent (N/A for SaaS)
This score is typical of a Next.js SaaS site where a developer has deliberately configured structured data, security headers, and all meta tags.
Average small business website
Scores
Passing checks
- HTTPS / SSL certificate active
- Title and meta description present
- robots.txt present
- Phone number in header
- Location mentions × 3 in content
Failing checks
- No JSON-LD structured data
- No CSP, HSTS, or X-Frame-Options headers
- Missing canonical tag
- No sitemap.xml
- Images missing alt text (4 of 9)
Quick wins
- Add canonical tag to <head> — fixes duplicate content risk
- Add Organization JSON-LD — lifts AEO score significantly
- Configure HSTS header — single server config change
This score is common for WordPress or website-builder sites. SEO basics are partially done; AEO and security are typically untouched.
Poorly configured legacy website
Scores
Passing checks
- HTTPS active (but no redirect from http://)
- Phone number present
Failing checks
- noindex meta tag found — site may be deindexed
- No security headers at all
- X-Powered-By header leaking server info
- No structured data (JSON-LD absent)
- Title tag missing on two key pages
- No canonical tag
- No sitemap.xml
- All 9 images missing alt text
Quick wins
- Remove noindex meta tag — this is the highest priority fix
- Fix X-Powered-By header leak at server config level
- Add a title tag to all pages
This score is often found on older sites, sites launched by non-technical founders, or sites migrated from page builders without cleanup.
How VisRank breaks down your score
Common Questions
What does a VisRank score of 80–100 mean?
An excellent score means the site passes nearly all 41 checks: strong SEO fundamentals, AI-ready schema, secure headers, and correct local signals. Scores above 80 require deliberate AEO and security work — not just on-page SEO.
Why do large well-known sites often score 50 or below?
Large sites often score low on AEO (no structured data, pre-dates AI search) and Security (headers like CSP and HSTS must be configured manually). Traditional SEO tools do not flag these, so they go unfixed for years.
What is a typical score for a small business site?
Most sites without deliberate technical SEO score 35–55. Sites with basic SEO (meta tags, H1, HTTPS) but no schema or security headers typically score 45–60. Reaching 70+ requires addressing AEO and security systematically.
Which example looks like your site?
Run a free scan to find out your actual score.