How is the VisRank Visibility Score calculated?

The Visibility Score is a weighted average: SEO×0.35 + AEO×0.25 + Security×0.25 + Local×0.15. Each category score is 0–100 based on checks passed.

What does an excellent score mean?

Excellent is 80 or above. Good is 60–79. Average is 40–59. Poor is below 40.

Why does VisRank weight SEO at 35%?

SEO has the highest direct impact on organic search visibility. Title, meta description, H1, canonical, sitemap, and OpenGraph tags all directly influence how Google indexes and displays your page.

What is AEO and why is it 25% of the score?

AEO (Answer Engine Optimization) measures readiness for AI-powered search engines like Google AI Overviews, ChatGPT, and Perplexity. These engines extract structured data (JSON-LD, FAQPage, Organization schema) to power answers. As AI search grows, AEO weight may increase.

Can I improve my score without spending money?

Yes. Most high-impact fixes — adding a meta description, fixing your H1, adding JSON-LD schema, enabling HSTS — require no budget, just implementation.

Transparent scoring

How VisRank scores websites

Every VisRank scan runs 41 checks across 4 categories and combines them into a single Visibility Score (0–100). Here is exactly what we check and why each signal matters.

The score formula

VisRank four audit categories: SEO Analysis, AI Readiness, Security and Trust, Local Presence with check items listed

Visibility Score =

SEO × 0.35+AEO × 0.25+Security × 0.25+Local × 0.15

Each category score is 0–100. The result is rounded to the nearest integer.

Score thresholds

Excellent

80–100

Strong visibility. Keep monitoring for regressions.

Good

60–79

Solid foundation. A few improvements will push you into Excellent.

Average

40–59

Common issues are holding you back. Quick wins available.

Poor

0–39

Fundamental problems. Fixing the basics will have the biggest impact.

All 41 checks explained

SEO

35% of overall score · 13 checks

Title tag — 30–70 characters. Too short = weak signal. Too long = truncated in SERPs.

Meta description — 120–160 characters. The click-through text in Google results.

H1 tag — Exactly one H1 per page. Missing or multiple = crawl confusion.

Canonical link — Prevents duplicate content penalties by declaring the preferred URL.

Robots.txt — Must exist and be accessible for proper crawl control.

Sitemap.xml — Helps Google discover all pages, especially new or deep ones.

Image alt text — Percentage of images with alt attributes — accessibility + SEO.

Mobile viewport — Required for Google mobile-first indexing.

HTTPS — Ranking signal since 2014. Also required for security score.

OpenGraph tags — og:title, og:description, og:image — controls social share appearance.

Language attribute — <html lang="en"> — helps Google serve the right language to users.

Twitter Card — twitter:card meta — controls X/Twitter link preview.

Noindex absence — A noindex tag on a live page blocks Google from indexing it entirely.

AEO

25% of overall score · 10 checks

JSON-LD presence — Any structured data schema. Enables rich results and AI extraction.

FAQPage schema — Directly feeds FAQ-style AI answers in Google AI Overviews.

Organization schema — Establishes entity identity. Used by AIs to describe your business.

LocalBusiness schema — Required for local AI answers and Google Maps integration.

Semantic headings — Minimum 2× H2s. AI engines use heading structure to extract answers.

Contact details — Phone, email, or address detectable in page content.

Entity clarity — Organisation name visible in page content — not just in code.

Q&A content — FAQ sections signal answer-rich content to AI crawlers.

BreadcrumbList schema — Navigation context for AI search and Google breadcrumb rich results.

HowTo schema — Step-by-step instructions — eligible for AI How-to result cards.

Security

25% of overall score · 10 checks

HTTPS — Encrypted connection. Required for user trust and a direct Google ranking signal.

HSTS — Strict-Transport-Security header. Forces HTTPS for repeat visitors.

Content-Security-Policy — Restricts where scripts can load from. Prevents XSS attacks.

X-Frame-Options — Prevents your site from being embedded in iframes (clickjacking protection).

Referrer-Policy — Controls what URL is sent in the Referer header when users navigate away.

Permissions-Policy — Restricts browser feature access (camera, mic, geolocation).

X-Content-Type-Options — Prevents MIME sniffing attacks. Simple header, high impact.

Mixed content — HTTP resources on HTTPS pages break the secure seal.

Server header leak — Server/X-Powered-By headers reveal your tech stack to attackers.

DNS-Prefetch-Control — Controls whether browsers can prefetch DNS for linked domains.

Local

15% of overall score · 8 checks

Location mentions — City/suburb/region detected ≥2 times in page text.

Phone number — Formatted phone number detectable in page content.

Street address — Physical address format (number + street name) in content.

LocalBusiness schema — Structured address, hours, and contact for Google Maps data.

Contact page link — Internal link to a /contact or contact page.

Google Maps embed — Embedded map confirms physical location to Google.

Opening hours — Hours in schema or page text — required for local pack results.

Review signals — Review count, star ratings, or Review schema present.

Methodology FAQ

Why does security get the same weight as AEO (25%)?

Google has used HTTPS as a ranking signal since 2014, and security headers are increasingly part of Core Web Vitals signals. More practically: a site without HSTS or CSP signals low technical quality to search engines.

Why is Local only 15%?

Local SEO signals are critical for businesses with physical locations but irrelevant for SaaS or global products. If your business is local, treat Local as much higher priority than the weight suggests.

Does VisRank check page speed or Core Web Vitals?

Not directly. Page speed requires browser rendering (JavaScript, CSS cascade) which a single HTTP request cannot measure accurately. We recommend using Google PageSpeed Insights or Lighthouse for CWV testing. We may add speed signals in a future version.

How often should I re-scan?

After every significant content or tech change. Monitoring subscribers are auto-scanned weekly with score-drop alerts if the Visibility Score drops by 5+ points.

Are scores compared to competitors?

Not in the base scan. Competitor tracking (side-by-side scores) is available in the monitoring plan.

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