Local SEO Audit
Is your business showing up in Google Maps and local search results? Check your on-page local SEO score — free, instant, no account needed.
Free · Local + AEO + SEO + Security · No login required
8 local SEO signals checked
VisRank tests the on-page factors that affect local pack rankings. Each check includes a specific fix tip.
Location mentions (≥2)
City and suburb references in page text
Fix: Mention your city, suburb, and region naturally in copy
Phone number visible
Clickable phone in content or header
Fix: Use tel: links for mobile tap-to-call
Street address present
Full address in footer or contact section
Fix: Match exact address format used in Google Business Profile
LocalBusiness schema
Structured data for maps & AI citations
Fix: Include name, address, phone, openingHours, geo
Contact page link
Dedicated /contact page linked from nav
Fix: Google treats contact pages as trust signals
Google Maps embed
Embedded map showing physical location
Fix: Use an iframe embed or Maps JavaScript API
Opening hours signals
Business hours in content or schema
Fix: Add openingHoursSpecification to LocalBusiness schema
Review signals
Testimonials, review count, or review schema
Fix: Aggregate ratings in schema increase click-through rates
Who should run a local SEO audit?
Brick-and-mortar businesses
Cafés, gyms, clinics, hair salons — local pack visibility drives foot traffic. Missing schema or NAP errors can push you off the first page.
Service-area businesses
Plumbers, electricians, cleaners — any business serving a local area needs location signals even without a fixed address.
Franchise locations
Each location needs its own local SEO on the website. VisRank checks individual URLs so you can audit each branch separately.
Why VisRank for local SEO audits
Checks 41 signals total
Local SEO is one of four scored categories. Your local score is combined with SEO, AEO, and Security to show complete website health.
Schema detection
We detect LocalBusiness schema and verify it includes the fields that matter: name, address, phone, geo coordinates, opening hours.
Competitor comparison
On the monitoring plan, VisRank tracks competitor scores side-by-side so you can see how your local presence compares.
Built for NZ & AUS businesses
VisRank was built in Auckland. Our local scoring is calibrated for Australia and New Zealand business patterns and suburbs.
Local SEO audit FAQ
What is a local SEO audit?
A local SEO audit checks whether a website has the on-page signals Google uses to rank it in local search results and Google Maps. This includes NAP (name, address, phone) consistency, LocalBusiness schema markup, location-specific content, contact pages, and opening hours.
What does VisRank check in a local SEO audit?
VisRank checks 8 local SEO signals: location mentions (≥2 city or suburb references), phone number visible in content, street address present, LocalBusiness schema markup, contact page link, Google Maps embed, opening hours signals, and review count or testimonial signals.
Why does my site rank on Google but not in the local pack?
The local pack (the map and top 3 business listings) uses different ranking signals than regular organic results. Your site can rank organically without appearing in the local pack. Local pack ranking requires NAP consistency across directories, a verified Google Business Profile, and strong on-page local signals — all of which VisRank checks.
Do I need Google Business Profile for local SEO?
A claimed and verified Google Business Profile is the single most important signal for local pack visibility. VisRank audits your website's on-page local signals, which complement but do not replace a Google Business Profile. Both are necessary for strong local rankings.
How is local SEO different from regular SEO?
Regular SEO targets queries without geographic intent (e.g. "best seo tool"). Local SEO targets queries with local intent (e.g. "plumber near me" or "Auckland accountant"). Local SEO requires unique signals: location content, LocalBusiness schema, NAP consistency, and local reputation signals like reviews.