Case Studies
Real before-and-after improvements using VisRank. See what was found, what was fixed, and the score changes across SEO, AEO, Security, and Local.
Before first VisRank scan, clinic had no LocalBusiness schema, no phone in content, and missing security headers.
3 weeks after fixes
What was fixed
- Added LocalBusiness schema with geo, openingHours, and telephone
- Phone number added to header and footer
- Street address added to footer
- HSTS and CSP headers configured on hosting
- FAQPage schema added to Services page FAQ section
SaaS homepage had no JSON-LD, weak security headers, and a noindex meta tag left over from development.
1 week after deploy
What was fixed
- Removed accidental noindex meta tag from production
- Added SoftwareApplication + Organization + FAQPage JSON-LD
- Configured all 7 security headers at edge/CDN level
- Added HowTo schema to onboarding documentation pages
- Added 4 H2 headings to homepage copy (was only H3s)
High organic traffic but low conversion from search. VisRank revealed incomplete Product schema and poor security score causing browser warnings.
4 weeks after fixes
What was fixed
- Fixed Product schema to include price, priceCurrency, availability, and image
- Added FAQPage schema to product FAQ accordion sections
- Configured HSTS, X-Frame-Options, and Referrer-Policy via Shopify theme liquid
- Added BreadcrumbList schema to all collection and product pages
- Updated meta descriptions on 12 collection pages (were duplicates)
Agency used VisRank to audit a client site before a pitch. Discovered the site had a perfect-looking design but scored 34 overall due to missing structured data, no CSP header, and a leaked X-Powered-By header exposing PHP version.
2 weeks post-engagement start
What was fixed
- Replaced default WordPress theme schema with custom JSON-LD
- Removed X-Powered-By header at server level
- Added full CSP header policy
- Added Organization, FAQPage, and BreadcrumbList schemas
- Fixed HTML lang attribute missing from theme template
Common Questions
How quickly can SEO score improvements appear in Google rankings?
Technical fixes (title tags, security headers, schema) are typically recrawled within days to a few weeks. Full ranking impact on competitive keywords can take 2–8 weeks, depending on crawl frequency and domain authority.
What typically gives the biggest VisRank score increase?
Adding security headers (CSP and HSTS) and Organization plus FAQPage JSON-LD schema usually produce the largest quick gains — often 15–30 points combined. These are also key for Google AI search snippet eligibility.
Can I see a case study for my industry?
The case studies on this page cover local services (dental), SaaS, eCommerce, and digital agencies. Run a free scan on your own site to get a specific score and fix list tailored to your domain.
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