Case Study Examples
Illustrative before-and-after scenarios using VisRank-style findings. See what could be found, what would be fixed, and how the score can move across SEO, AEO, Security, and Local.
These examples are generated from common audit patterns, not private customer reports.
This example starts with a clinic-style site that has no LocalBusiness schema, no phone in content, and missing security headers.
Illustrative VisRank chart
Example score movement based on the fixes listed here.
Overall
42 to 79
SEO
54 to 81
AEO
28 to 69
Security
38 to 85
Local
31 to 88
3 weeks after fixes
What was fixed
- Added LocalBusiness schema with geo, openingHours, and telephone
- Phone number added to header and footer
- Street address added to footer
- HSTS and CSP headers configured on hosting
- Visible service FAQ added and schema aligned to the page
This example starts with a SaaS homepage that has no JSON-LD, weak security headers, and a noindex meta tag left over from development.
Illustrative VisRank chart
Example score movement based on the fixes listed here.
Overall
31 to 74
SEO
28 to 88
AEO
12 to 71
Security
44 to 92
Local
52 to 54
1 week after deploy
What was fixed
- Removed accidental noindex meta tag from production
- Added SoftwareApplication + Organization JSON-LD
- Configured all 7 security headers at edge/CDN level
- Added step-by-step onboarding content and matching schema where supported
- Added 4 H2 headings to homepage copy (was only H3s)
This example starts with an eCommerce site where Product schema is incomplete and security signals are weak.
Illustrative VisRank chart
Example score movement based on the fixes listed here.
Overall
58 to 83
SEO
72 to 88
AEO
31 to 68
Security
52 to 91
Local
58 to 72
4 weeks after fixes
What was fixed
- Fixed Product schema to include price, priceCurrency, availability, and image
- Added visible product FAQ content and matching schema where supported
- Configured HSTS, X-Frame-Options, and Referrer-Policy via Shopify theme liquid
- Added BreadcrumbList schema to all collection and product pages
- Updated meta descriptions on 12 collection pages (were duplicates)
This example starts with a polished client site that still scores poorly because of missing structured data, no CSP header, and a leaked X-Powered-By header.
Illustrative VisRank chart
Example score movement based on the fixes listed here.
Overall
34 to 81
SEO
48 to 84
AEO
11 to 74
Security
27 to 93
Local
42 to 67
2 weeks post-engagement start
What was fixed
- Replaced default WordPress theme schema with custom JSON-LD
- Removed X-Powered-By header at server level
- Added full CSP header policy
- Added Organization and BreadcrumbList schemas plus visible Q&A content
- Fixed HTML lang attribute missing from theme template
Common Questions
How quickly can SEO score improvements appear in Google rankings
Technical fixes (title tags, security headers, schema) are typically recrawled within days to a few weeks. Full ranking impact on competitive keywords can take 2-8 weeks, depending on crawl frequency and domain authority.
What typically gives the biggest VisRank score increase
Adding security headers (CSP and HSTS), Organization schema, visible Q&A content, llms.txt, and clear entity signals often produces the largest quick gains. These fixes improve technical trust and make pages easier for search and AI answer systems to understand.
Can I see an example for my industry
The examples on this page cover local services, SaaS, eCommerce, and digital agencies. They are illustrative scenarios based on common VisRank findings, not customer outcome claims. Run a free scan on your own site to get a specific score and top issues tailored to your domain.
See your real starting score
Free plain-language audit. Your report will use your live website evidence, not these illustrative examples.