Score formula
Overall score = weighted average of four categories
Audit engine
41-signal audit in ~30 seconds
VisRank runs 41 checks across four categories in parallel. Results are typically ready in under 30 seconds for any public URL.
AEO — AI search readiness
Checks 10+ AEO signals including FAQPage, Organization, HowTo, BreadcrumbList schemas, and content-level patterns. The only free tool that scores AEO.
Security header audit
7 security headers checked: HSTS, CSP, X-Frame-Options, Referrer-Policy, Permissions-Policy, X-Content-Type-Options, and server header leaks.
Local SEO signals
8 local checks: location mentions, phone, address, LocalBusiness schema, contact page, Maps embed, opening hours, and review signals.
Score & history
Score history chart
Every scan is stored. The score history chart shows your SEO, AEO, Security, and Local scores over time — so you can see whether changes are working.
Category-level trends
Drill into each category score trend separately. Identify if your Security score improved while your AEO score regressed after a CMS update.
Manual and scheduled rescans
Trigger rescans on demand at any time. The monitoring plan adds scheduled automatic rescans to keep your history fresh without manual effort.
Scan history tied to account
All scans are stored to your account. Scans are accessible from the dashboard — including scans run while anonymous, then claimed after login.
Monitoring & alerts
Score drop email alerts
Set a score threshold for any monitored site. If the overall or category score drops below the threshold, VisRank sends an email alert immediately.
Competitor score tracking
Add up to 5 competitor URLs per monitored site. Track competitors' scores over time alongside your own in the dashboard.
Competitor score history
Competitor scores are tracked at each rescan. See when a competitor improved their structured data or fixed security issues.
Reports
Downloadable PDF report
The detailed report ($10 one-time) includes every check result, issue description, severity, and fix recommendations — formatted for client delivery.
Shareable scan link
Every scan result has a shareable URL. Send the link to a client, stakeholder, or developer without them needing a login.
Common Questions
What does VisRank check?
VisRank runs 41 automated checks across four categories: 13 SEO checks (title, meta description, H1, canonical, OpenGraph, etc.), 10+ AEO checks (JSON-LD schema types), 10 security checks (headers, HTTPS, CSP), and 8 local checks (LocalBusiness schema, NAP, Google Maps).
Is VisRank free?
Basic scans are completely free — no account required. The $10 detailed report is a full PDF with all 41 check results, issue descriptions, and fix recommendations. The $20/mo monitoring plan adds weekly rescans, score history, competitor tracking, and drop alerts.
Does VisRank check AEO (AI search readiness)?
Yes — it is one of the few tools that does. VisRank scores AEO across 10+ signals including JSON-LD schema types (FAQPage, Organization, HowTo, BreadcrumbList), semantic heading structure, and Q&A content patterns that trigger AI snippet eligibility.
Start with a free audit
Free scans, no login required. Upgrade for monitoring, history, and PDF reports.