Score formula
Overall score = weighted average of four categories
Trust & Entity Visibility and AI Citation Readiness are reported separately so old and new overall scores stay comparable.
Audit engine
49-signal audit in ~30 seconds
VisRank runs 49 core checks across four categories in parallel. Results are typically ready in under 30 seconds for any public URL.
AEO — AI search readiness
Checks 18 AEO signals including FAQPage, Organization, HowTo, BreadcrumbList schemas, and content-level patterns. The only free tool that scores AEO.
AI Citation Readiness Score
Separate score for answer-first blocks, buyer-intent prompts, extractable formats, entity context, proof, discovery and freshness.
Security header audit
7 security headers checked: HSTS, CSP, X-Frame-Options, Referrer-Policy, Permissions-Policy, X-Content-Type-Options, and server header leaks.
Local SEO signals
8 local checks: location mentions, phone, address, LocalBusiness schema, contact page, Maps embed, opening hours, and review signals.
Trust & Entity Visibility Score
Separate score for About, Contact, Privacy/Terms, business identity, sameAs schema, social profiles, GBP consistency and proof signals.
Score & history
Score history chart
Every scan is stored. The score history chart shows your core Visibility Score over time, with separate report evidence for Trust & Entity and AI Citation improvements.
Change history and fix progress
Monitoring reports show fixed issues, new issues, still-open issues, reappeared issues, score movement, AI Citation movement, and the next best action.
On-demand rescans
Trigger rescans for unlocked Monitoring reports on demand. One-time paid reports stay stable, while Monitoring rescans update the report and comparison history.
Scan history tied to account
All scans are stored to your account. Scans are accessible from the dashboard — including scans run while anonymous, then claimed after login.
Monitoring & alerts
Score-drop and AI visibility alerts
Monitoring sends alerts for score drops and AI visibility regressions such as crawler blocking, missing llms.txt, schema loss, noindex changes, canonical changes, and AI Citation drops.
Competitor score tracking
Add up to 3 competitor URLs per monitored site. Track competitors' scores over time alongside your own in the dashboard.
Useful weekly briefs
Weekly Monitoring emails summarize fixed and new issues, AI Citation status, the next best action, and a link to the updated report.
Reports
Downloadable PDF report
The detailed report ($5 one-time) includes every check result, issue description, severity, and fix recommendations — formatted for client delivery.
Shareable scan link
Every scan result has a shareable URL. Send the link to a client, stakeholder, or developer without them needing a login.
Common Questions
What does VisRank check?
VisRank runs 49 automated core checks across four categories: 13 SEO checks, 18 AEO checks, 10 security checks, and 8 local checks. New scans also include separate Trust & Entity Visibility and AI Citation Readiness scores.
Is VisRank free?
Basic scans are completely free — no account required. The $5 detailed report is a full PDF with all 49 check results, Trust & Entity evidence, AI Citation evidence, issue descriptions, and fix recommendations. The $20/mo monitoring plan adds up to 10 report unlocks per month, change history, fix progress, score history, competitor tracking, weekly briefs, score-drop alerts, and AI visibility alerts.
Does VisRank check AEO (AI search readiness)?
Yes — it is one of the few tools that does. VisRank scores AEO across 18 signals including JSON-LD schema types, semantic heading structure, Q&A content, llms.txt, AI crawler access, freshness, and answer extraction patterns.
Start with a free audit
Free scans, no login required. Upgrade for Monitoring change history, alerts, weekly briefs, and PDF reports.